Welcome to The Campaign Nexus

The news media, and the London centric commentariat, is obsessed with the process of communications and strategy. With the 24 hour news well entrenched and the birth of the news stream stories are rarely reported "straight",  with journalists increasingly focusing on the story behind the story. This obsession with process is particularly obvious in the coverage of politics and political campaigns but it is also becoming a feature in coverage on foreign policy and conflict.


However, despite this focus on process, and despite the vast amount of time and space devoted to these stories, there is very little real analysis about what works in communications campaigns and strategy. This blog will therefore not provide commentary on day-to-day events (which others do better) but instead seek to take a serious look at what works and what doesn't in campaigns and, above all, to ask the question "why?" 


As its name suggests The Campaign Nexus will look at the connection that are used as part of a successful communications campaign, along with the internal decision-making structures and strategic decisions. 


This blog is mainly concerned with communications and strategy in the public sphere. It will focus on political messaging and in the  UK. Because of its position as a key influencer on political strategy this side of the Atlantic  the blog will also touch upon political communication and strategy in the US.